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Reproduced from Sunday Telegraph 9 April, 1995
STOCK (ROLLING) AND WATERMAN
From Kylie and Jason to diesel and steam, Pete Waterman is the
pop mogul-turned-railway king.
INTERVIEW by Andrew Martin
THE POP mogul Pete Waterman conducts business from a sort of
medieval throne set against a wall on which both replica
machine-guns and miniature trains are mounted. The effect is
paradoxical - suggestive of a megalomaniac model-railway
hobbyist.
From behind the large rubber dinosaur on his desk, the man who
masterminded the rise of Jason Donovan and Kylie Minogue was
issuing orders. He wanted an article about him which had appeared
in that day's London Evening Standard faxed to various outposts
of his empire. The piece concerned Waterman's acquisition of the
department of British Rail once called Special Trains. I had read
the article, and failed to understand it. I also failed to
understand the impassioned critique of the article which Waterman
now delivered in his trundling Midlands accent.
There were detailed references to fleet-maintenance agreements
... interfacing with Railtrack ... franchises, subsidies and
other nightmarish arcana of rail privatisation. The general point
seemed to be that Waterman was getting a raw deal from other
parts of the network. "I tell you," he said, almost knocking over
his Thomas The Tank Engine pen-holder as he gesticulated, "in the
music business they stab you in the back, but in the railways,
they stab you in the front and smile while they're doing it!'
He fished out a calculator to prove conclusively whatever point
he was making. "See?" he said triumphantly. "Four pounds sixty a
mile!" I nodded vacantly, and reflected that this was good going
from a man who insists that he only learnt to read and write 10
years ago and still can't do joined-up writing.
With his buttoned-down plaid shirt, floppy blond fringe and round
glasses, Pete Waterman looks like a 48-year-old version of the
Milky Bar kid. He's a self-confessed workaholic and this has cost
him two marriages (he's now on his third). He's a straight talker
- a sort of Brian Clough of the music business, although without
Cloughie's darker overtones. Like Clough, he has a gift for
tabloid philosophising: "Music isn't art"; "If Shakespeare were
alive today, he'd be doing exactly what I'm doing"; and "Popular
culture is about light relief", etc. He certainly puts people's
backs up, but those who work with him like him, and nobody
questions his business acumen.
Waterman is worth ... well, possibly as much as £60 million,
having written and produced many hit records with his two junior
partners, Mike Stock and Matt Aitken. They have supplied a whole
series of toothsome young proteges of whom a duo called
2Unlimited are the latest, and Minogue, Donovan and Rick Astley -
all now gone on to lesser things - are the most famous. The team
combined catchy tunes with a dance beat at a time when the
competition was providing either one or the other, but not both.
Waterman has "18 or 19" companies in the music business (he can't
remember exactly), and the flagship is called PWL, Paul McCartney
having broken it to him that Pete Waterman Limited smacked of
egotism. PWL's headquarters are tucked away in a south London
alleyway; on an outside wall is some unusually meek graffiti -
"Jason is great" and so on - which one suspects is an inside job.
The offices are bedecked with gold and si1ver discs, and staffed
largely with working-class youngsters, whom Waterman regards as
more deserving than university types.
The hits keep coming, but Waterman has recently been
concentrating on his railway interests. Special Trains, of which
he took control this week in one of the first stages of the
rolling privatisation, is the fun part of BR. It facilitates the
running of charter trains, football specials and nostalgic steam
runs. Waterman's acquisition - for "a substantial amount of
money" but not the £10m which has been mentioned - represents the
consummation of a life-long love of rail.
Waterman was born next to a railway line in Coventry in 1947,
"and I became a trainspotter in 1953", he says proudly. In 1962
he left school and went to work as a boilersmith at the Stafford
Road British Railways works in Wolverhampton. He was in his
element. "I wanted to be any sort of railwayman ... I'd sleep in
the corner of the shed rather than go home."
The railways, he says, gave him discipline, and he must be one of
the few people in the rock business for whom that is a watchword.
"Before you started work on the boilers - and it was filthy work
- the driver would check your fingernails, the back of your neck
and your shoes. If they weren't spotless you were sent home to
clean them. And if you stepped out of line, he'd thump you." He
respected the drivers' monomania. "You aim to get the train in on
time over and over again, and it's exactly the same thing with
making hit records. You're either good and you carry on, or you
have one hit and disappear."
But shortly after he joined the railways, the abolition of steam
began. Dismayed at the prospect of "diesel training at Swindon",
he quit, and got an engineering job at GEC in Coventry. He stayed
for 10 years, becoming the youngest-ever senior shop steward in
the Transport and General Workers' Union. I raised an eyebrow at
this, and Waterman explained that he was "the sort of trade
unionist who believes that there's got to be a capitalist making
the money".
Waterman had always got the same visceral feeling from pop music
as he had from trains, and from 1964 he had supplemented his
income by moonlighting as a DJ in Mecca ballrooms across the
north of England. A lot of work came his way from a club manager
called Jimmy Savile, who has some claim to being the inventor of
the disco. Waterman - who rarely drinks and is fiercely
anti-drugs - is a great admirer of Savile. "He had the common
touch and, again, he's a disciplinarian. If you had alcohol on
your breath, you couldn't come into Jimmy's clubs. There must
have been so many peppermints sold in Leeds and Manchester at
that time."
In 1974 he joined Magnet Records as assistant head of A & R,
which means Artists & Repertoire, although Waterman didn't know
that at the time. "In my first week I signed Donna Summer, so I
got off to a flying start. But then I fell out with the record
business." Reading between the lines, his mouth was too big: "If
you'd made a crap record, I told you it was a crap record." Also,
he couldn't schmooze; even now he never "does lunch", and
frequently denounces the complacency and self-satisfaction of a
business which he thinks is run by middle-class placemen.
For the next three years he subsisted on odd jobs in recording
studios, sleeping rough on Euston Station for much of the time.
In 1977, ashamed of his hustling existence, he resolved to
"punish" himself with physical labour. "I decided the best way to
do that was to become a coal-miner in Coventry. But I was only
down the pit a couple of days when they gave me a job that was
even harder. I became a concreter for the coal board - making 110
tons of concrete a day and wheeling it up slopes.
The work caused his weight to fall from 18 stones to 10, and he
was saved from wasting away entirely by a record producer friend
called Peter Collins, who paid for him to go to a pop-music
festival in the south of France. None of his cosseted old cronies
recognised the new, depleted Waterman, but he met John Travolta's
manager, and became an assistant to the star during the making of
Grease and Saturday Night Fever. Later, in California, he formed
a production company with Collins, "and the hits started coming".
In 1983 he moved back to England, and met Stock and Aitken. They
shuffled their names endlessly, searching for the euphony of the
great Motown writing team Holland Dozier Holland. In fact, Stock,
Aitken, Waterman sounds more like a firm of solicitors, but the
three combined winningly.
On the back of the success with Donovan and Minogue, Waterman was
buying trains, accumulating what he likes to call "the biggest
train set in the world". It comprises 70 carriages and 25 diesel
engines (now that they are passe, he is a convert) along with the
Flying Scotsman, which he co-owns with Sir William McAlpine. To
these he can now add the 200 carriages and six locos of Special
Trains.
Waterman Railways, as Special Trains will be known, will lease
out its own rolling stock and facilitate the running of other
people's. The task in hand is simply to preserve the service, and
any plans for expansion - Waterman entertains the mind-boggling
scheme of taking football specials upmarket - are on hold.
Waterman speaks in melodramatically lugubrious tones about his
purchase. He feels he is being required to run the business on
unfavourable terms, and that this is not being understood.
The Standard article which so incensed him had included an
interview with a train charterer who implied that Waterman had
dramatically increased prices for profiteering motives.
Waterman's defence - regarded sympathetically by most observers -
is that prices have gone up because he is being required to pay
out so much to the other profit-seeking parts of the re-organised
network. "I'm charging 70 per cent more, because I'm being
charged 70 per cent more," he fumed. There are other teething
troubles, and long, hard negotiations are in prospect.
A befuddled Sun reporter, having read the Standard article,
called Waterman and said "What's going on Pete? One minute you're
the hero, now you're the villain."
One sympathised with the poor chap. Despite his ambivalent
politics, Waterman was a Thatcherite paradigm, and the tabloids
spent years lovingly chronicling his acquisition of fast cars and
prize Koi carp, which he keeps in a 12,000-gallon pool at his
sizeable, although not monstrously big farmhouse home in
Cheshire. ("Rick Astley introduced me to these giant goldfish,
and I've become totally hooked," he once gushed; he is well-known
in Japan as a champion Koi-breeder.)
But now the populist genius is embroiled in the fraught minutiae
of rail privatisation. It does not make for good copy, and
Waterman is exasperated that he cannot explain his railway
difficulties in language that a Sun reader - or, indeed, a Sunday
Telegraph interviewer - can understand. He must content himself
with quotable generalisations. "I'm six months further down the
privatisation road than anyone else," he says, "and it's a cold
and lonely place."
But not quite as cold and lonely, one suspects, as those long
nights on Euston Station.

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