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Reproduced from Daily Express 17 June, 1996
Why tiny Kylie was music to the ears of pop guru Pete
TURNING POINT
Andrew Moody finds out how to make it big in the record industry
SETTING up his own business was the major turning point in the
career of multimillionaire music producer Pete Waterman.
Although he had produced chart-topping hits and even worked as
a consultant to John Travolta on Saturday Night Fever and Grease
in the Seventies, he had never earned big money.
His Cinderella-like status changed when he set up Loose End
Productions in 1978, which became Britain's leading music
production company within five years.
He went on to establish Pete Waterman Ltd in 1983 and joined
forces with Mike Stock and Matt Aitken to form the famous Stock,
Aitken & Waterman partnership.
His biggest triumph came, however, when he launched the singing
career of tiny Neighbours star Kylie Minogue, who became the most
successful female singer in the UK, selling 2.8 million
records.
Now the 49-year-old, who makes no secret of the fact he could not
read or write until 10 years ago, owns one of the most successful
record production studios in the world with bases in London and
Manchester.
He also owns Waterman Railways, the country's only nationwide
train operating company with 250 locomotives.
"Starting my own business was the key turning point in my career.
I had worked with some of the biggest names in the music industry
and I had seen the millions they were earning, yet I was on only
£30,000-a-year before deductions," he says.
Waterman, the son of a Coventry aircraft fitter, left school at
15 without having learned to read or write and his first job was
as a boilersmith for British Rail at Wolverhampton.
Although he worked in engineering on the shop floor until 1971,
he had always been involved in music and used to arrange choirs
at Saturday weddings when he was a child.
PETE'S TOP TIPS FOR BUSINESS SUCCESS
DON'T do it unless you want to give up your home life,
spare time or don't want to get into financial difficulty.
FIND a bank that believes in you and that can be very
hard because most don't.
BE BETTER than everybody else. If you don't want to
win, don't go on the pitch.
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He became a local DJ and even played records at the intervals at
a number of early Beatles concerts. Fame in the music business
was slow in coming. He became a small-time record producer but
managed to make only £15,000 out of a song which went to No
4 in 1975, Hurt So Good, by Susan Cadagon.
And even though he had worked as a consultant to the company
which managed John Travolta in the mid-Seventies and helped pick
some of the songs for Grease, he had little in the way of
financial return.
Forming Loose End Productions with friend Pete Collins proved to
be the answer.
"That was one of the best decisions I ever made and at last I
seemed to be rewarded for my efforts," he says.
"Wealth, however, has never been that important to me. I used
to spend all my spare cash on records and my philosophy was that
if the rent was paid that was okay." Loose Ends moved to Los
Angeles but Waterman wanted to return to England so he left to
form PWL and Stock, Aitken & Waterman, which was dissolved
three years ago. But the real success was to come later, when
Kylie Minogue walked into his studios.
"She was the best artist I had ever had in my studio from day
one. She is absolutely brilliant. She recorded I Should Be So
Lucky, and left to go back to Australia within two hours," he
says.
"Many people thought I was trying to exploit her soap star
status, but I had never heard of her and had never watched
Neighbours.
"I couldn't get any record label to take her so I set up my own
record company, PWL Records and it proved to be an enormous
success. Nobody in the UK has ever been as big as this girl,"
he says.
Waterman has a lot of sympathy for Britain's small businesses,
particularly their problems with the banks.
"Many are just so unresponsive and are obsessed with business
plans. I bank with the Allied Irish Bank in Coventry and the guy
I deal with there is brilliant. If I want £30,000 or
£100,000 loans I hardly have to ask," he says.
Apart from records, Waterman, a long time rail enthusiast, now
owns a major UK railway company which operates non-scheduled
train services, such as football specials.
Unlike many other rail buffs, he is a passionate supporter of
rail privatisation.
"Clare Short, the Labour transport spokeswoman, talks absolute
rubbish about privatisation," he says.
"If public ownership was so good why are fares too expensive, why
is the business overmanned and why is it so badly maintained?"

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