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"The Hit Factory"
by Edwin J Bernard

Stock Aitken Waterman
Stock Aitken Waterman radio interview - exclusive to cafe80s. Sit back and Edwin J Bernard will explain...


I was commissioned by Simon Cowell of Fanfare Records to produce a 2-hour radio show to tie in with the release of Hit Factory 2 (to which I also wrote the liner notes). It would then be syndicated to Independent Local Radio as a sort of 2 hour "infomercial". I did all the research and interviews, and wrote and produced the programme. Veteran DJ Alan Freeman was brought in to present.

The first hour began with Freeman doing a Top 20 rundown, featuring the Top 20 hits of SAW at that time (Winter 1988). Then there was the story of how Matt, Mike and Pete met, and interviews with Bananarama, Mel & Kim and Rick Astley.

The second hour had interviews with Matt, Mike and Pete, Sinitta, Hazell Dean, Jason, Sabrina, Brother Beyond, Pat & Mick and Kylie. There was also (rather bizarrely for a radio show) a tour by Pete Waterman of PWL studios.

Although I had been a DJ on Radio Caroline, and had written several articles on SAW and their artists for Record Mirror, "The Hit Factory" was my first radio programme as a producer, and there were some problems with the sound/technical aspect of the SAW interviews (I didn't mike them individually so Pete dominated the sound, making Matt and Mike too quiet!) The show was re-produced and re-edited by someone else and I'm not sure what happened to it after that.

I really, really enjoyed doing the show, and was, of course, rather disillusioned when it was taken from me and re-worked because of the sound problem. I never heard the re-worked version, nor do I even know if the show ever actually aired, where or when.

And so there's good news and bad news regarding my original programme. The good news is that I found my original recording, the bad news is that it is only the second hour of the show. Goodness knows where the other tape is - I've moved many times since 1988 (including Continents!) so it could be anywhere. However, the second hour is substantial, and I hope entertaining, enough to provide lots of info for the SAW fan. Enjoy!

Edwin J Bernard, December 1999

The 1st hour - lost forever?

The 2nd hour - (trimmed to 33min 5sec)
Mike Stock, Matt Aitken, Pete Waterman, Sinitta, Hazell Dean, Pat & Mick, Brother Beyond, Sabrina, Kylie and Jason Donovan.


Jason Donovan

Brother Beyond

Kylie Minogue

Sinitta

Hazell Dean

Sabrina

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