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Reproduced from Roadblock (c) Paul Smith 1996
MATT AITKEN INTERVIEW
Let's start with some background. How did you first get
started with music and what were you doing before you met
Mike?
My first professional job was playing at American bases in
Germany which was quite a common thing to do, just touring around
generally in a band doing covers for G.I.'s but I had been
semi-professional for years before that. So my first professional
job was that and then I went onto other jobs like cruise liners,
discos ... the wackiest place I ever played was in the Outer
Hebrides off Scotland. I earned a reasonable living at it whilst
I was employed but then you also get periods of time out of work
but I did all right at it. I met Mike through a singer I knew and
he knew, Mike had his own band that he used to do functions with,
and she recommended me to him and I ended up playing with their
band for one night. I think their usual bloke was a bit of a
drinker so when he left I king of became a permanent fixture of
Mike's cabaret band.
Have you got any formal training?
Yes. From about the age of nine all I ever wanted to do was play
guitar, but my parents wouldn't let me have one. We had a piano
in our front room so it was like if you want to play music then
you'll learn to play this first. So I was made ... made to learn
formal piano which I didn't really want to do and all I used to
do was play Boogie Woogie whenever they went out. I also used to
manage to get to play the church organ when I had time so I used
to be in there playing Deep Purple (laughs). That grounding
though made it an awful lot easier for me to understand
guitar.
So when you met up with Mike was this the kind of set up you
were aiming for i.e. writing and producing for other artists or
did you want to perform your own work?
At the time that I met Mike I was in about five different bands.
I was involved in another writing relationship with two guys who
owned a studio, I was in a jazz/funk band that was based in
Debtford, I was doing gigs with other people and working with
Mike's band. Mike also had an original material band which he had
written all the songs for and I ended up playing in that as well.
The attempt at that point was to cover all your bases which was
to try and develop the original material side but still obviously
try to make a living. I never considered being a co-writer with
Mike until his partner left and we were spending so much time in
the studio together. I think the first song we wrote together was
called "Another Alias" bit I can't be sure.
So what then made you make contact with Pete?
The long version is that we had been working in the studio for
about a year and a half making our own records under various
guises, not seeking major releases just going onto local
independent labels and producing for other people. Of course as
well as all this we were supporting ourselves by doing all those
other gigs I talked about earlier and basically we would have
stayed doing that forever because it was very comfortable but the
problem was that we couldn't cover both bases very well, we could
cover them fairly well but we wanted more. We took a decision
that we were going to have to make the studio pay for itself so
we took the brave step of trying to get a deal on one track that
we had done with two girls from Essex, we invented the concept,
invented the name of the group and went around to various people
one of whom was Pete who had previously covered one of Mike's
songs with another artist so we knew Pete and knew he was
involved in production. When we first went to Pete we were
actually just after some advice on the publishing side. It wasn't
with a view of working with him. But at that time he had just
split up with his partner so Pete was effectively looking for
someone else to manage at that time. But didn't want to be known
as manager he wanted to be co-producer. So we had various
conversations and it was clearly obvious that we had a lot of
common ground and in the end we decided to re-cut the track that
we had taken to Peter and re-do it again and that was how we
started working with him.
Can you define each others roles in the Stock, Aitken,
Waterman partnership?
If you put it into black and white terms you would say that Pete
did the business and Mike and I made the music and wrote the
songs. That would be black and white terms. In actual fact it
wasn't like that. Pete was involved in the creative side of
course and we were involved in the business side so there was a
great deal of smudging of responsibilities.
What act or artist did you enjoy working with most?
To be absolutely honest, it's not a barrel of laughs. Most people
think its sex, drugs and rock n' roll but that's not the way that
we work, we do it professionally and responsibly. We arrive at
11 o'clock in the morning and finish at 10 p.m., do a five day
week and that's what we do. We learned fairly early on that by
and large it was a mistake to become involved on anything but a
professional level with people that we worked with because sooner
or later you end up falling out for whatever reason. But
favourite act ... I actually enjoyed working with Sigue, Sigue
Sputnik a lot because they were mad (laughs). Seriously I
actually liked their previous single, I thought it was very good
and they had a couple of ideas that I thought were genuinely
quite astounding and it was a very good collaboration. I actually
think that we made an excellent record between us. Yeah, they
were good fun. Now as a singer it would take a lot to beat Donna
Summer, life is a breeze when you are working with someone who
can sing that well, she gives you as much as you give her. It's
very rare that you will get as much back from the singer as you
put into the song.
Is there an artist now that you would like to work
with?
I like Sting's music a lot. I always liked the Police and I think
his solo albums have been great. He makes good, interesting,
classy records, writes good lyrics and is a great vocalist. As
for working with him, I don't think that is likely to happen but
it might be a nice experience.
Would you now consider working with artists with whom you
worked before i.e. Sonia, Jason, Bananarama etc?
Yeah! Why not? I suppose you mean because of bad vibes. Well I
can honestly say that I don't think there was ever an occasion
when I personally had bad vibes with an artist, possibly one. If
we fell out with people it was generally on a business level or
a career level. It is fair to say that almost without exception
people who did leave were not as successful as when they were
with us and you have to put that down to bad management. Rick
Astley is a classic case but the guy is still a fantastic singer
and if he gets a great song then it will happen again.
So back in the heady SAW days how did you get involved with
artists. Was it a case of Pete walking in and saying OK boys this
is Sonia, write her a song?
(Laughs) Well it did happen. Quite often people would just turn
up that we knew nothing about. The Kylie story is a classic
example of that. Usually we would have a pre-production meeting
where we would get to know a little about the person, except for
Rick who worked with us for quite a while before his first
record. It does happen now if somebody turns up cold you work
cold and you try to make it as best you can. We're not here to
make friends, we're here to make records and to do the best job.
I mean, Debbie Harry flew over from the States for about three
hours. She came straight from the airport to the studio and then
flew back, it's not uncommon.
Tell me about Boy Krazy as they are very popular with fanclub
members.
Boy Krazy were put together by a management company in the States
as a female version of New Kids On The Block. It all went
horribly wrong on the record company side of things. They didn't
break the record here even though it was released twice but it
was a big hit in the States about two and a half years after we
had originally recorded it. There was also all sorts of
personality conflicts within the band and with the management
which wasn't a very stable environment to be working in. Now all
the girls had different singing voices; one could sing rock, one
could sing R'n'B, one could sing ballads and so on. But no one
had taken the fore thought when they were putting the group
together about their musical direction and we got no guidance at
all when they came over. Plus we were primarily aiming at an
American market which was something we didn't know particularly
well so we basically found out what the girls were capable of and
tried to cover all our bases. They were all good singers in their
own way, one of them Jocelyn I think it was, had a voice that was
absolutely stage, it was a stage voice. she couldn't sing soul
and she didn't sound pop so in the end the song we wrote for her
could have been out of an Andrew Lloyd Webber musical.
Do you have any conception of the huge impact you have had on
popular music both in this country and abroad particularly in
America where you have a huge following?
I know we have a big gay following in the States but in the 80's
we were probably the only people who made music that catered for
that market. I am aware of the impact we have made and when I
think about it, well it's just phenomenal. We have always made
records that people like to sing to and to dance to and that
appeals to most people, but yes the success is amazing.
Can you explain why you felt it necessary to leave SAW and
PWL?
There were many contributory reasons but the primary one was that
I wasn't enjoying what I was doing anymore. I felt that we had
lost direction. It is actually my belief that we should have
stopped working with Kylie and Jason earlier that we did because
we came to rely on them extremely heavily for our singles profile
and it stopped us, I think, being adventurous in other areas. Not
for any other reason than I think it took up so much of our time
and we tended to use it as a cushion and the acts that came along
subsequently to that with the possible exception of Lonnie Gordon
and Boy Krazy, I'm talking about Sonia and Big Fun here
particularly, took us into an even more pop area than we had been
before and I think that was the wrong way for us to go at that
time because the market was changing. Then again it shows you how
lucky we were in coming across the right artists at the right
time in our career anyway. If the right artists don't happen then
you don't have a vehicle for what we do and I believe that the
right people didn't come along. Boy Krazy is a perfect example.
We bust a gut on that album and it was quite clear that they had
no idea where they were going and the American record company
didn't either. Basically we were producing fantastic gear boxes,
wonderful tyres, marvellous steering wheels and the best engines
in the world and nobody was actually assembling it properly and
putting it on a race track. The same happened with the Lonnie
Gordon album we wrote some brilliant songs on that. The first one
was a big hit and then with the second one it all went horribly
wrong and I felt quite depressed about that. Originally I was
only going to take a couple of months off as I was really tired
and it just went on and on. I did not leave to pursue a career
in motor racing as was quoted at the time and I want to go on
record as saying that. The reason, the real reason, was cut out
so that it wouldn't jeopardise the potential deal with Warner
Brothers Records. That was another reason. I could see things
getting out of hand with major record company involvement.
So what did you do during this self-imposed retirement?
Well, I raised a family .... tended the crops (laughs). Well I
spent a year doing exactly what I wanted and that was doing more
motor racing than I had had time to do, we moved house ...
actually when I stopped working I wondered how I had ever run my
life when I had been working. It was very nice for me to spend
a lot of time with my family and just be at home a lot.
Did you ever consider doing anything musically during that
time, it must have been very frustrating for you.
To be quite honest I didn't have any desire to play. I didn't
pick up an instrument from the moment I walked out the door until
we did "No More Tears" which was three years later. That was the
extent of my disaffection of the whole thing. To tell the truth
it's only in the last week that I've really started enjoying it
again, at the moment everything I hear seems to sound great so
that obviously means that I am enjoying it.
So how does it feel now starting all over again?
It was extremely weird when we did the first record partially
because we were in a different studio and environment and methods
of doing things had changed quite a lot. It was wonderful to have
a top twenty hit with the first record back after so long, I
thought that was excellent but I did think it would have been a
lot bigger that it was.
You and Mike are two of this world's greatest songwriters, so
why all the cover versions?
Well, there are many reasons but primarily the reason is that
until we discover an artist or two artists that are right for us
that can be a vehicle for our songs, then there's no point just
writing willy nilly. We would very rarely work with a new artist
with a new song now. If we worked with someone like Whitney
Houston we would write her a song because she has her own fan
base.
It's been very quiet on the release front on the Ding Dong
label lately. Why is that?
Well, the deal was set up with a guy called Simon Cowell and
Arista Records. Simon has left Arista so we believe that deal to
be over. We will probably transfer the deal over to RCA or start
another one with them.
Can you tell me a bit about your deal with Scotland's
excellent dance Label Steppin' Out Records?
They are a good little bolt on for us because they've got their
ears to the ground out there. They know things that are happening
that we might not otherwise come across. Musically we are not
that far apart, they tend to be a little bit more at the ravey
end. They provide us with things that we want and we provide them
with marketing and mixing and things that they want. Every time
the guys come down they have got a fistful of cassettes and we
ferret through it and choose things that are appropriate to do
at that time.
What is happening with Kim Mazelle and Jocelyn Brown?
I've no idea. We initially intended to do an album with the girls
then they decided that it probably wasn't right for their
respective careers to be tied to a duet situation. We were then
going to do an album with Jocelyn but as you've said before Simon
Cowell left Arista and it all fell through.
Who or what brought the fabulous Nicki French to your
attention?
It was actually Pitstop our promotions guy here. He said the
original was doing really well but thought there was a lot more
mileage in the record than it had actually achieved because it
had been released by a very small record company and only in a
specific area. He told us it was very hot in the U.S. and it
needed remixing and beefing up and so we had a listen and got
involved.
Why wasn't it a hit first time round?
Basically Radio wouldn't play it because it was too in your face.
Radio has gone so M.O.R. at the moment, they want quiet
beginnings and space, and so we had to consider that when putting
the record out again. There's no point in making a great dance
record that comes into the charts at No. 12 that radio won't play
and so stalls and falls out again because there is no exposure.
I think the new radio mix we did is really good and it took the
song into another area completely. Jim Steinman absolutely loved
it. The art of making that song a hit was managing to condense
it into a three minute format which was very difficult as its got
nine verses and eight different choruses. We had the same problem
with "No More Tears". 50% of the work on that track was
condensing all the bits and eventually by being ruthless we
managed to get it down to four minutes twenty seconds. When the
original was six minutes thirty five seconds. Radio of course
will very rarely play six minute records so it had to be done.
Do you realise the similarities with the original "Total
Eclipse...." and "Gold" by East 17?
Yes. Someone played that to me and you're right there are extreme
similarities and also with Dr Albans "It's My Life" but that part
of the track was inserted by the boys at Energise and was
probably the Primary Hook of that version. That was another
difficult decision to make when we did the definitive version to
exclude that section completely as I think that was a very good
section of the song. The East 17 song has a very similar piano
riff hasn't it? We actually took that section from the original,
I had never hear the East 17 song until after we had finished
working on it first time round. It's funny how things turn out
but you know there are only so many notes (laughs).
What is your favourite SAW song?
Now this is one of those questions that I can never answer
basically because it changes all the time.
OK then, songs that you have worked on since teaming up with
Mike again. Do you have a favourite? I would have to go with "No
More Tears".
Yeah, I think I'd have to go with "No More Tears" too. I was also
very pleased with the follow up of that (Gimme All Your Lovin').
The fact that we made it work at all was miraculous because it
was such an off the wall idea and with Tony King's input it
worked really well. I thought that was a terrific record.
Here's a heavy one for you. What would you say about the state
of British Pop Music today?
All I can say is that I don't believe there is any genuine
British pop music at the moment.
Hobbies?
Well motor racing obviously, eating, drinking (laughs). I like
sport. I'm a real TV sports fan. What I really like is watching
the whole five days of a test match. In terms of chill out that's
the ultimate. If you can do five days and not miss a session.
Cricket at that level and played over that length of time is the
most tactically and mentally invigorating game possible although
to an outsider who just catches five minutes it can seem
incredibly boring.
Throughout your career what has been the memory that sticks
with you the most?
The thing I'll always remember was when we did Hazel Dean. We
were driving somewhere and the Radio One Roadshow came on the
Radio and it started with Whatever I Do and in the middle of the
track they started fading it down and 60,000 people were singing
along to the record. That was a real golden moment. Another gob
smacking moment was doing the Ferry Aid single when everyone
started singing the chorus and the sound that came off was just
amazing. It doesn't come over that well on the record but at the
time it was awesome and the energy and enthusiasm of all those
people was just wonderful.

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