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Reproduced from Nukleopatra's Kiosk, 1995
PETE BURNS AT PWL STUDIOS
by Adam Sweeting
Conducted on the 14th and 15th of December 1994 at PWL Studios, London
On completing what will be his sixth studio album, Pete Burns
looks back on his 15 year career and says "it's been a bumpy old
ride', what seems to have been almost constant wars with record
companies, annoying the TV companies with his videos which never
meant to offend, but like Pete himself are often perceived
incorrectly.
Though Pete Burns has always had one trump card, Japan. Fame for
him and Dead Or Alive there has always been unlike anywhere else
whilst going virtually ignored on the U.K. Though this has not
always been Pete's fault. The last round of talks with his old
record company, Epic/Sony ended with the band being released
from their contract outside Japan because they were unhappy with
their treatment and constantly reached stalemate with all the
talks they had. Now though after a five year absence Pete is
back, briefly as International Chrysis and now back to Dead Or
Alive and signed to PWL Records.
The last 2 years has been like a cleansing period for Pete which
began after a disastrous Club Tour of America at the end of 1992
which towards the end saw Pete at his wits end, sinking into a
bout of deep depression, "I was actually convinced I was ill, I
was very unhappy and all because of that tour. Pete temporarily
split from band member Steve Coy and wife Lynne and moved out of
the house into a hotel, I became unbearable to live with, I had
to find myself, I was hanging around with some undesirable
people, clubbing and living the high life."
That tour" as Pete describes it began in October 1992, "I had
picked a small entourage, the same people as I used for the few
dates I did in England prior and when we arrived in the States
the troubles began, I realized my management was shit and the
promoters not much better, it was not unusual for us to turn up
at a venue with a tiny stage, at some venues there werent even
any changing rooms. I was doing track dates which means no band,
music on tape, some dancers though best of all reasonably sized
venues which means more energy from your audience.
Most of the dates were OK once we got ourselves sorted, it was
getting to and from that was the problem. It required superhuman
skills in time travel and a capacity to perform with no
microphone (sometimes New York) or worse still, no stage! About
1 month into the frightmare I realized it was a big mistake, I
freaked out!! I was in to deep to cancel, so I carried on, we did
seventy five percent of the gigs, the promoters vanished with the
money, and my manager ran of with the remaining cash, leaving us
stranded with no cash, no tapes, no credit cards, no passports
and our luggage impounded by the hotel we were in. I do not
thrive on sympathy but this was beyond a mere inconvenience, we
were stranded up shit creek but still I carried on, irresponsibly
I admit and it all ended in tears, I came home to the UK,
slightly the worse for wear, furious, vowing never, ever again.
You see its not audiences that are the problem, its all the sick
twisted crooks that manage acts, its agents, promoters and club
managers, you see, they dont care about the paying customer who
come to see people like me, they care about selling drinks at the
bar, therefore they want you on and off, quickly. You, the fans
had waited so long, I felt I owed you more than 20 minutes.
Consequently at the end of some gigs we had to compensate the
club owners for estimated loss of drink sales, some of these
fines implied that you must all be hopeless alcoholics. I did the
best I could under the circumstances, Im sorry it became
impossible".
Early in 1993 Steve Coy returned this time as Petes manager and
the two began negotiating with various record companies, to sign
Dead or Alive to a new label after 3 years of being without
representation outside of Japan. The years of absence from the
music scene did not mean life stuck at home, says Pete, "we
actually never stopped working after we left Epic/Sony, there was
lots to do, demoing new songs to play to prospective new record
labels, re-recording some tracks from Fan The Flame to
make them less orchestral and old fashioned to a more dance
oriented up to date sound. Even though bands are not in the
public eye there is a lot of work and preparation going on in the
behind the scenes. The negotiating process was very difficult
when we decided there was no future for us with Epic/Sony. Epic
were determined to keep us, as we always made money for them and
were quickly recouped on release of any records. We were actually
forced to leave Epic after a prospective American manager soured
our relationship with Epic (U.S.A) by threatening to take us to
a new U.S label if they didnt get their act together and chart
the Nude album and those singles from that album. Record
labels do not take kindly to ultimatums from any artist and it
soon became apparent that it was decided to "put us on ice". We
then had to leave!"
After negotiations with several record companies Dead Or Alive
were signed to PWL, a surprise to many and some article suggested
Dead Or Alive must have been desperate to have signed to this
label, far from it. "It was no surprise to us when we were signed
to PWL and decided to sign with PWL because we felt we needed a
smaller label with a smaller artist roster in order for us to get
the attention to detail that was so lacking at Epic/Sony. At PWL
we have total artistic freedom to look, sound, and be exactly
what we want to, they respect us and it makes a nice change to
be in an environment where people love dance music and still get
excited about he records. We chose PWL because they want to sell
records, so do we! - watch the charts this year as Dead Or Alive
burn em up".
However one song which did not "burn up the charts" was the come
back single Rebel Rebel presented to the world via
International Chrysis, disaster had struck as the single flopped
at No. 76 in the UK chart, did this leave Pete surprised, "No,
not really, Rebel Rebel didnt get a fair shot, the radio
and T.V pluggers let us down badly, they couldnt get the video
shown on T.V because of my outrageous (yawn! yawn!) looks and
performance. We also wanted people to listen with no prejudice
and also show PWL that the records do require heavy promotion to
sell and that the records arent gonna waltz into the charts all
by themselves. Rebel Rebel is just one of many cover
versions I have always wanted to do, there will be more in the
future. The song was a kind of anthem for me as I was growing up
as a teenager, experimenting with make up and hairstyles,
everywhere I went the most often repeated comment was "is that
a boy or a girl?" and the final reason was Courtney Love, never
in the history of pop music has there been anybody who embodied
the words of this song. She is a very strong person who I
admire".
But has Dead or Alive become too hard to sell, constantly stated
in press articles is that the bands image is more feminine than
ever and that the songs and video are aimed at the gay scene, is
this the market for Dead Or Alive now. "The record buying public
will buy anything if its crammed down their throats every hour
of every day and when the media are on your side thats what
happens. Our music is aimed at everybody and as for being camp,
well everything is in the eye (or ears) of the beholder! Project
what you want!" Despite the flop of the song Pete carried on
regardless and spent many months in the studio with Steve Coy
working on material for the new album. Prior to releasing
Rebel Rebel when Mike Stock was still with PWL it had been
suggested that the new album be co-written and produced with
Stock/Waterman. We did actually attempt to co-write with Mike
Stock and Pete Waterman but unfortunately it didnt work out, it
was obvious that Mike Stock had drained of any creativity and any
enthusiasm. You only have to listen to his work since leaving PWL
and forming his own label to confirm what I am saying. Anyway,
we only really went to PWL for the services of the Record Company
and not for any help with writing or production. Pete Waterman
decided we should be allowed to produce ourselves and has given
us his approval on the new album, which was produced by Steve
Coy, Myself, and co-produced by Barry Stone. Barry has since left
PWL and is working as an artist in his own right - his group are
called Belvedere Kane, watch out for his stuff in the near
future. Good luck and thanks Barry".
Pete Burns surprised many with his appearance on the Radio 1
Roadshow and later an appearance on BBC T.Vs "Pop Quiz", whats
all this, the new Pete Burns, if youd of asked him to do a quiz
show appearance 5 years ago he would have said "what!, how dare
they!" Recently Burns has been sporadically appearing at clubs
up and down the U.K, "Ive really enjoyed the PAs Ive done so far
and the reason I did "Pop Quiz" and the Radio 1 Roadshow is
because I now have a record company who actually wants us to be
successful and are prepared to sell who I am, not what they want
me to be. You will be seeing a lot more of me and Dead or Alive
this year and in the future".
Pete Burns is keen and raring to go and sees the future looking
brighter than its been for quite a while, hes moved on and this
is clearly reflected in the new album. "Weve made a record that
we like, we havent tried to re-produce and past formulas, we just
did what came naturally- hard, fast, dance music. Fan The
Flame was a departure from our usual sound, unfortunately it
wasnt released outside of Japan though was our second biggest
selling album there. Because it wasnt released elsewhere we have
included re-recordings of Unhappy Birthday and Gone Too
Long on the new album, so the rest of you dont miss out
completely. We have not released any singles since Rebel
Rebel because apart from the U.K and a few smaller
territories all of the European, American, and Japanese labels
will only release a single if the album is finished and sitting
on their desks ready to release as soon as a single is a hit!,
now the album is completed and all singles will be released in
all territories".
After re-launching himself as International Chrysis it has been
announced Pete is to return to Dead or Alive, confused? Some
thought he was Glam since the release of the Burns written track
Sex Drive co-produced and performed with Italian dance
band, Glam which ruled clubland throughout Europe last year, so
why was International Chrysis so short lived?
"International Chrysis was my own little side project (like
Siouxie & Budgie with The Creatures) formed in America in 1992
with some special talented artists from New York. The name
International Chrysis is actually the name of a person
from New York who acted as sort of a mother figure to the waifs
and strays of the club/fashion scene in NYC. Chrysis
unfortunately died of cancer quite recently and I wanted to do
my own little tribute to her, hence the Rebel Rebel single
coming out under the International Chrysis banner. It was also
a good excuse to try and fool the biased T.V and radio
programmers so people would by the record not knowing who it was
by which was why I didnt put a photo on the sleeve and sent out
promos of the song with no details of the artist, however, Im not
as inconspicuous as Id hoped and the cat was out of the bag
though there will be other releases maybe under the name after
the new Dead or Alive album, you are gonna have to stay alert.
With future single releases we will be having remixes done by top
remixers, it is always a good thing to have a variety of
different mixes on your record, enabling our music to be accepted
by all different music fields and audiences".
So who is Nukleopatra and what is it all about? Pete Burns
has one thing to say, "Listen to the songs on the album and then
you will know, Im sure youll like the new album, I do and whether
it be International Chrysis or Dead or Alive, its me, so
suffer!".

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