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Reproduced from Music Week 14 June, 1997
Cook thinks again as industry complains
by Robert Ashton
The Cook Report amended its controversial music business programme at the
11th hour last week after complaints from the industry.
The Roger Cook-led 'expose' changed its references to Rush Release's Ian
Titchener, after it emerged that his secretly-recorded interview was
recorded for a different TV show 14 months ago.
And allegations were softened against a retailer who, in an advance version
of the first show, was said to be shown swiping singles through his chart
return machine without making a sale. It later emerged that the retailer,
Wakefield-based Upfront Records, is not a chart return shop and has not
supplied chart data to compilers Millward Brown since October.
Upfront's Mark Grant says he was filmed by the show after being asked to
demonstrate how the chart machine worked.
'They kept pushing me to do it,' he says. 'I can't remember waving the wand
over any records, but if I did I knew it wasn't working. They are going to
make me out to be a crook, how they chop the film up, the way they cut it.'
Grant's business associate Ann Evans says Grant showed the production team
some chart return data, but adds that it was several months old, from when
the shop supplied information to Millward Brown, Upfront, a dance music
specialist, had been visited by members of the Cook Report team on May 20
after being approached to host a Debbie Currie PA.
Doubts about the tactics of the programme's producers were also raised by
Rush Release's Ian Titchener, who was hired to do club promotion on the
Currie record and was featured discussing buying-in teams.
The show admitted on Tuesday that his interview was filmed in February 1996
for another programme about the promotion of a fictitious pop star called
Carrick Fear. Following threats of legal action, the show changed a line
from the original rough cut and stated that Titchener had advised against
using buying-in teams.
David Mannion, editor of The Cook Report, maintains that the second
programme will still feature Grant despite the latest changes. Mannion says
the retailer was never a major part of the investigation.
He also admits the script was changed, but says, 'It's nothing to do with
watering down, but only to make it accurate and fair.' He also says using
the Titchener interview from the Fear feature was not in contravention of
the ITC regulations.
Mannion also dismisses charges that the only wrong-doing exposed had been
engineered by the programme itself. 'I accept we chose the route we did so
we could control it,' he says. 'We felt the best way to expose it was to
remain control of our destiny. What we have done is quite legitimate and I
think extraordinary.'
Mannion also justified embarrassing innocent parties, who were embroiled in
the Currie hoax, in the name of investigative journalism. 'Sometimes it is
necessary in order to expose something in the public interest,' he
says.

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