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Reproduced from DMA June, 1995. Vol 3 - Issue 6
The House Of Fun Divided
A Stock/Aitken & PWL Update - Part One
BY MARK R. MCCANN
"I always thought I'd by okay,
But then they went their separate ways,
Since they parted, broken hearted,
Can't Eat, can't sleep, can't do anything..."
... or so I thought. The overseas phone calls came one after the other
in 1993. From Cheshire, London, and Ireland, each of my friends repeated
the solemn news. MTV-Europe had reported that Mike Stock was to leave
PWL. Matt Aitken's 1991 departure was difficult enough, but Mike's departure
surely signalled the end of PWL - at least we knew it, and the rumours were
rampant. Some said Mike Stock was physically and emotionally exhausted,
and would retire to the British countryside. Others said that Pete Waterman,
tired of the fickle nature of the music industry, would sell his remaining
share of PWL to Warner Brothers, and spend his days shopping for new
railroads and record stores. Matt was still, supposedly, traversing the
globe taking part in death-defying auto racing. Thankfully the rumours
were just that - rumours - "careless talk and silly lies" if you will. One
week later, "Music Week" (the UK "Billboard") reported the story of Mike's
departure as fact, and had no news of his future plans.
It is now 1995, and although the greatest songwriting/producing team in pop
music history is just that - history, the players have gone on to create
new empires, and rebuild old ones. PWL is working on returning to the
days of 'yore, concentrating on a stable of artists, as opposed to solely
licensing foreign material. At his impressive "Hundred House", in operation
for approximately one year now, Mike Stock carries on the legacy that he
created and nurtured at PWL. Seeking out new talent to provide the UK, if
not the world, with pop/dance music of the highest calibre and quality.
Working once again with Matt Aitken, their amazing acumen honed razor-sharp,
they continue to write and produce records that stand head and shoulders
above, and miles beyond the product of their peers. It has been an
interesting year for both PWL and Love This. "Let's step back in time" as it
were, and review the headlines and events of the past twelve months.
"You put all the others in the shade,
Even a fool could see,
Baby you play in a higher league,
...You're different class..."
One year ago, Mike and Matt had out-of-the-box success with the clever
pairing of divas Jocelyn Brown and Kym Mazelle. Their take on the '70's
evergreen "No More Tears" was embraced by fans, club-goers, and
casual listeners alike, reaching #12 on the UK national pop chart. The
track married trendy techno elements with classic disco sensibilities,
appealing to a wider audience as a result. Although "Billboard" reported
that the track would see a US release on RCA featuring new remixes, that
never came to be. Later, the duo re-teamed to cover the ZZ Top hit "Gimme
All Your Lovin'". Following in the tradition of its predecessor, the track
blended new and old, and again had impressive showings on both the UK pop
and club charts. Although there was talk of an LP for Kym and Jocelyn,
to be released for the '94 Christmas selling season, these plans were
scrapped, and have yet to be revisited since.
Stock and Aitken then turned their talents and attention to relative newcomer
Darren Day. Albeit a staple on the London stage, appearing in "Joseph
And The Amazing Technicolor Dreamcoat", "Godspell", "Great
Expectations", and "Copacabanna", Darren was a pop virgin. His
cover of the classic "Young Girl" is a classic in its own right, one
of the very best they've ever produced. Taking a flawless vocal, then
setting it to a production that harkened back to the '88-'89 glory days at
PWL, the track works in both the pop and dance arenas - the hallmark of any
Stock/Aitken production.
Both of the Kym and Jocelyn singles, as well as Darren's single, were
released on the "Ding Dong/Bell/Arista" imprint, a joint venture between
Mike and BMG. The deal was masterminded by BMG-UK stalwart Simon Cowell.
As of this writing, the future of "Ding Dong" remains in question, as
Simon Cowell is now at RCA-UK, while the Bell imprint is owned by Arista.
The first record to be released on Mike's independent label "Love This
Records", was actually on "Bags Of Fun", a "Love This" imprint. The track?
The global smash hit "Total Eclipse Of The Heart" by Nicki French.
Taking the original John Springate in a pop/dance friendly direction, the
track failed in its first UK release in the fall of '94. Buoyed by its club
success, the track was remixed (sounding more like the Bonnie Tyler
original) and re-released in January '95. In its new incarnation, it reached
#5 on the UK pop chart. The single is an amazing success story, turning
former cabaret singer French into a pop/dance star of international
proportions. The track has had similar success throughout Europe and
Australia. Most impressive is its US success, where it currently sits
at #16, surrounded by the rap/funk and heavy metal/alternative usually
occupying the US top 20. Fred Bronson, author of Billboard's "Chartbeat"
column, headlined his May 13th entry "Nicki's Total Eclipse Of The Chart",
saying it is easily "a contender for number one". Time will tell.
Unfortunately, Nicki's UK follow-up, a remake of the Carpenters' "For
All We Know", unfairly entered the UK chart at #42, before dropping.
Unfair? Yes - an error in the UPC bar codes on several formats of the
single were recorded in error, thus all sales were not tallied correctly.
Conservative estimates show the single having a healthy debut in the low
twenties, had this error not taken place.
Mike and Matt brought old friends back to pop/dance prominence as well.
Their reunion with Kim Appleby (one-half of Mel and Kim, an effervescent
track called "Free Spirit" won the hearts of club-goers in its
radical underground mixes while the Mobius Loop and Tony King mixes
followed the formula of the tried and true. "Sky High" returned
to the charts courtesy of Newton, sounding surprisingly similar to the
original. Why? Jigsaw's lead singer is Newton - Des Dyer. Novelty tracks
by the likes of The Power Rangers kept our wallets empty, while 2 In A Tent's
"When I'm Cleaning Windows" incurred the wrath of dance label
deConstruction. Seeking an injunction to bar its release, deConstruction
claimed that it was too similar to their release of The Grid's "Swamp
Thing".
Despite an appearance on the US's most popular TV export (can anyone explain
the show's popularity????) "Baywatch", Jayne Collins' "No Turning
Back" failed to live up to expectations, and that remains a mystery.
Sounding as if late '80's PWL met Ace of Base, the track is, at long last,
starting to build a loyal HiNRG following here in the US.
Coming attractions from the Love This family of labels include the
long-promised "Riding High" by Serena, "Sleeping In My Car"
by Mobius Loop featuring Julie 'Zee', and new mixes of Newton's "Sky
High". Also, look for a cover of "Unchained Melody" by 2 UK
actors from a high-profile television program, supposedly called
"Soldier Soldier" (on the RCA label). As well, look out for debut
single by new signing "BND". Most exciting - the debut LP by Nicki French,
hitting both UK and US shores in late June. The ten track LP will feature
both singles, as well as eight new Stock/Aitken originals (AT LONG
LAST!!!!!!!!). Mike and Matt have, in only a year's time, re-established
themselves as the pre-eminent maestro's of pop/dance music - period.

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